Exhibition and Convention Bureau (SECB), has completed its preparations to
participate in IMEX, which is held in Frankfurt, Germany, during the period
20-22 of the month of Shaban 1438H.
considered one of the most important international exhibitions specialized in
attracting international meetings, conferences, and exhibitions, marketing the
suppliers' services, and highlighting business tourism potentials for
Exhibition provides communication opportunities between parties of the meeting
industry from around the world, as well as a platform to sign agreements.
Exhibition is held annually on an area of 33 thousand square meters, where more
than 3,500 exhibitors from 150 countries participate representing exhibition
and conference authorities, exhibition and conference companies, tourism
destination management companies, specialized associations, specialized
publishing companies, technology companies, and world hotel companies. It is
attended annually by more than 4,900 specialists and more than 14,400 visitors.
seeks to benefit from this participation by marketing the Kingdom as a
promising destination to attract international meetings, conferences, and
exhibitions and introducing the products, services, business event
destinations, and investment opportunities available in this field.
Furthermore, the SECB endeavors to build
fruitful relationships between companies, associations and organizations
in the Kingdom and its international counterparts and to learn the best
international practices and experiences leading to their application at the
shall organize the Kingdom's pavilion at the IMEX in cooperation with the Saudi
Embassy in Germany and the Saudi Consulate in Frankfurt, with the participation
of 16 private sector companies.