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SCEGA - International MICE Business Development
Expand Your MICE Business in Saudi Arabia — The World's Most exciting Global Events Destination

Saudi Arabia is rapidly emerging as a leading hub for global events, exhibitions, and conferences. With world-class venues, cutting-edge infrastructure, and unparalleled government support, the Kingdom offers an unmatched opportunity for event organizers, IP owners, and MICE companies looking to expand in the Middle East and beyond.

Why Expand Your MICE Business to Saudi Arabia?
Unlock a World of Opportunities in the Fastest-Growing G20 MICE Market

Saudi Arabia's MICE industry is experiencing exponential growth, fueled by Vision 2030. The Kingdom offers:

  • Expanding Market & High Demand — Thousands of high-profile events hosted annually across diverse sectors.
  • Unmatched Government Support & Incentives — Streamlined regulatory processes and business-friendly policies.
  • State-of-the-Art Infrastructure — World-class venues equipped with cutting-edge technology and international standards.
  • Strategic Global Connectivity — A key gateway between Europe, Asia, and Africa, ensuring global participation.
  • High Business Potential — A dynamic economic landscape fostering networking, sponsorships, and business expansion.
Fast Facts: Saudi Arabia's MICE Industry at a Glance
  • Over 200+ major international events hosted annually.
  • Multi-billion-dollar MICE sector contribution to the economy.
  • Growing demand for sector-specific conferences, exhibitions, and trade shows.
Saudi Arabia's Competitive Advantage in the MICE Industry
Why Saudi Arabia is the Ideal Destination for Your Event
Government-Backed Support

Streamlined approvals, tax benefits, and alignment with Vision 2030.

World-Class Venues & Infrastructure

Premier exhibition spaces, including:

Global Accessibility & Connectivity

Direct flight access to 100+ countries.

High-Impact Audience & Business Growth Potential

Expanding sponsorship and networking opportunities.

Business & Investment Opportunities in Saudi Arabia's MICE Industry
Unlock Growth Potential in Saudi Arabia's MICE Market
01
Launch & Scale International Events

Establish flagship conferences and exhibitions.

02
Stimulate Investment

Invest in cutting-edge venues, logistics hubs, and event technology.

03
Event Services & Technology

AI-driven event management platforms, digital engagement tools, and production services.

04
Franchise & License Global IPs

Expand international event brands in Saudi Arabia.

A Comprehensive Support System for Your Event's Success

Saudi Arabia's MICE industry thrives on robust infrastructure, strategic partnerships, and government-backed initiatives.

Government & Institutional Support

Licensing, approvals, and financial incentives.

World-Class Venues & Infrastructure

44+ high-tech convention centers.

Strong Network of Local & International Partners

Business matchmaking and sponsorship opportunities.

Cutting-Edge Event Technology & Innovation

AI-powered solutions, smart ticketing, and sustainability-focused initiatives.

How SCEGA Supports International MICE Businesses
Your Strategic Partner for Seamless Market Entry

SCEGA provides comprehensive support, including:

01
Facilitating Connections with Government Stakeholders

SCEGA plays a pivotal role in introducing organizers to key governmental stakeholders, ensuring seamless coordination with relevant ministries, royal commissions, and development authorities. This support includes facilitating strategic partnerships with ministries and agencies to ensure strategic alignment.

02
Technical Support on Proposals & Matchmaking

SCEGA provides technical support throughout the proposal development process. We assist in identifying the unique value proposition for each event and help identify the value chain ecosystem players in the relevant sector, offering tailored matchmaking opportunities that align with the event's scope and objectives. By leveraging our industry insights and network, we help organizers refine their proposals, ensuring alignment with local market expectations and opportunities.

03
Access to a Comprehensive Directory of Local PCOs, PEOs, and Suppliers

SCEGA offers international PEOs and PCOs access to an extensive directory of local Professional Conference Organizers (PCOs), Professional Exhibition Organizers (PEOs), and suppliers, streamlining the planning process. This includes:

  • Venue Support: Assistance in identifying and securing suitable venues that meet international standards, including exhibition centers, hotel ballrooms and ancillary assets.
  • Supplier Network: A curated list of event suppliers, production teams, catering services, AV providers, and more.
  • Hotel & Accommodation Inventory: A comprehensive database of hotels and accommodations across Saudi Arabia, ensuring organizers can secure the best options for their attendees.
Success Stories — Global Events Thriving in Saudi Arabia
Proven Track Record of Some of the World-Class Events Hosted in the Kingdom
Cityscape Global
172K
Attendees
$230 billion
in real estate transactions
Cityscape 2024
Future Investment Initiative
5K
Attendees
$70 billion
in investments
FII 2024
LEAP Tech Conference
215K
Attendees
$14.9 billion
in investments
LEAP 2025
World Defense Show
106K
Attendees
$6.9 billion
in investments
WDS 2024
Biban Entrepreneurship Summit
36K
Visitors
$11 million
in investments
Bibab 2024
Saudi International Falcon & Hunting Exhibition
650K
Visitors
Ready to Expand? Let's Bring Your Event to Saudi Arabia

SCEGA provides end-to-end support for international MICE businesses entering Saudi Arabia.

Connect with Us Today
Schedule a Consultation

Personalized advisory sessions.

Explore Opportunities

Learn about venues and partnerships.

Tailored Support

Customized solutions for event success.

Contact Us

Email: info@scega.gov.sa

Phone: +966 (8004290004)

Website: www.SCEGA.gov.sa